
The worldwide adult entertainment industry is currently taking a downturn as the once recession-proof industry is losing millions of pounds a month due to Free adult content on tube websites .
The adult industry has always been at the forefront of cutting edge technology which has helped the adult entertainment industry make in excess of three hundred millions pounds a month worldwide, but it now seems that some of this technology including video streaming may lead to the industries financial downturn .
There are now in excess of 1000 tube websites that offer Free adult content to anyone that happens to find them, search engines are also indexing the footage which is largely considered to be pirated or linking to adult websites that do not have the copyright to upload the videos .
Google`s YouTube is currently the largest online tube website, but the company have a virtual zero tolerancy on adult themed content being uploaded which has been a relief to the adult industry.
Adult entertainment studios are now fighting back with a stampede of copyright infringement lawsuits against the adult tube websites .
"We're dealing with the perfect storm: declining DVD sales, rampant piracy, free content and a weak economy," says Steven Hirsch, founder of porn heavyweight Vivid Entertainment. He says its DVD sales plunged 20% last year. "This is the worst I've seen in this industry in 25 years."
The wide range of free content available — be it pirated video content or amateur-shot footage — will "continue to have a negative impact on premium providers' ability to attract and retain paying customers," says a recent report by market researcher XBIZ. It says initial orders of DVD titles by distributors have sunk, on average, to 1,500 to 2,000 now, vs. 5,000 to 6,000 in 2005.
Vivid fires off more than several hundred takedown notices a month to sites that illegally show its content.
Last month, Ventura Content, which owns Pink Visual studio, filed a copyright-infringement lawsuit against Mansef, which operates some of the top-visited tube sites, for more than $6.5 million in damages.
At least eight of the 100 top sites in the U.S. are adult-entertainment sites, according to Internet traffic-ranking service Alexa.com.
Muddying matters, the "safe harbor" provision of the Digital Millennium Copyright Act puts the onus on content providers to legally protect their content when it is filched by smaller sites, industry experts says.
Vivid's Hirsch likens the exercise to a digital version of Whac-A-Mole. His company must troll the Internet, looking for offenders. It issues a letter, asking the offending site to take down its content within the law's 72-hour deadline. But the pirated content often is resurrected on someone else's site after being taken down hours later .
"The tubes are making money off the studios' investment of time and money, while the studios are forced to spend ever larger chunks of change to police the tubes and send endless takedown notices," says Kathee Brewer, an editor at AVN, which covers the adult-entertainment industry.