Ann Summers, the high street's leading pleasure retailer, has entered the online gaming affiliate arena by introducing their bingo and casino websites in the St. Minver Affiliates network.

Ann Summers Bingo was launched in July 2007 and it has become a huge success with players who benefit from monthly promotions giving away free Ann Summers gifts. The launch of Ann Summers Bingo in the St. Minver Affiliates network offers a profitable programme to affiliates previously not involved in online gaming.

Ann Summers Casino was launched in January 2008 to bring a touch of glamour to online gaming. All new players are treated with free gifts on joining and the top players are pampered with an exclusive VIP programme.

"We are delighted to introduce Ann Summers into our network," said Al McMillan, Head of Affiliate Marketing at St Minver Affiliates. "Ann Summers is truly a unique brand and offers affiliates a fresh and exciting opportunity to attract new players. By expanding our portfolio of gaming sites, St Minver Affiliates further strengthens its position in the gaming affiliate market."

To celebrate the launch, the first 30 affiliates to introduce at least one depositing player will get a free £20 Ann Summers shopping voucher.Ann Summers Bingo offers all new players free £1 to play and a 100% cash match up to £125 on first deposit. All new players at Ann Summers Casino will benefit from a 100% first deposit bonus up to £150.