Apple’s marketing boss has defended the company’s decision to remove adult themed iPhone apps from its online App store.

In the last few days, Apple has removed adult content without notice and has outraged thousands of independent app developers by removing their sex apps, citing its new policy blocking sexual adult content.

“"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Phil Schiller, Apple’s head of worldwide marketing told the NY Times.

One app that was removed is called Wobble iBoobs which allows users to jiggle women’s breasts.

Some developers have been told that overtly sexual content, skin, sexual connotations, women in bikinis and anything sexually arousing is now forbidden on the platform .

However, other apps from Playboy and the Sports Illustrated Swimsuit Edition which feature barely naked women in bikinis are still available for download on the apple platform.

When asked about the Swimsuit Edition app, Phil said, “"The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

This sentiment is a hard pill to swallow for independent app developers who say their apps were approved, and then got kicked off the App store without warning.

They also say Apple needs to provide more specific guidelines on what it considers to be suitable content for iPhone applications.

One of the most talked about adult website domain names is up for sale again as its owners are looking to stream line their portfolio .

www.sex.com has had a few problems over the course of the last decade , in that it has been the subject of both a legal battle and several books.

Escom currently holds the domain name for the website, which is a news, horoscopes and shops portal at present. However the $14 million price tag it paid for the domain name might have been too high. The company's ownership of the asset is being foreclosed, "for default in the payment of debt and performance of obligations owed."

To qualify to bid at the site's auction, buyers "must appear at the auction with a certified bank check in the amount of $1,000,000."

The website attracts a modest 120,000 unique visitors per month for nothing other than the name, but which in itself is not a large web volume of adult traffic, but works well a good starting point for organic adult traffic .

Many experts believe that sex.com domain name has the potential to be a real money spinner for a larger business enterprise .

Prostitutes in Switzerland are learning how to use defibrillators because elderly clients have been dying of heart attacks during their sessions .

The sex trade reportedly has been booming in the Swiss town of Lugarno, with thousands of customers crossing the nearby border from Italy, where brothels are illegal .

The inclusion of electric shock treatment in the Lugarno brothels was prompted by the death of an elderly pensioner who had reportedly used anti-impotence medication to help him perform .

It follows several other deaths by heart attack in recent years.

"Having customers die on us isn't exactly good publicity," one sex club owner said.

There are now 38 sex clubs and brothel in the Lugano area. And more are planned, according to Italian daily, Corriere della Sera, in order to accommodate the thousands of customers who pour over the border from Italy, where brothels are illegal. Around 80 per cent of the men who pay for sex in the area are thought to be Italian.

The move to place the defibrillators in the 38 sex clubs and brothels in the Lugarno area has been backed by local health officials.

Defibrillators work by delivering a controlled electric shock to the heart to restore a normal heartbeat, after it has stopped working .
According to the British Heart Foundation: "Modern defibrillators are becoming increasingly quick and easy for the lay person to use, which can mean the difference between life and death".

Association of Sites Advocating Child Protection (ASACP) pleased to announce the launch of a Spanish version of its website as a part of its International Expansion Project: www.asacp.es .

Spanish is the third most widely spoken language in the world, after English and Mandarin Chinese, and the first language that ASACP has translated the ASACP site into.

In preparation for the launch of the Spanish language site, Mary Gillis of M. K. Gillis Consulting volunteered her time to help rewrite the English version of the ASACP website. In addition SureFlix is currently reviewing the translated website for accuracy.

“We needed to streamline the content on ASACP.org in order to facilitate the translation process, Mary Gillis generously volunteered a great deal of her time to make this possible and we are extremely grateful,” stated ASACP CEO Joan Irvine. “In addition we needed to make sure the translation was accurate, and appreciate SureFlix volunteering their time to review the Spanish site.”

Plans to expand internationally have included ASACP hosting European Expansion Focus Group meetings at tradeshows, Sureflix in Canada hosting an event in order to introduce ASACP to key decision makers from Canadian companies in the industry, and last September Irvine travelled to Europe to attend Webmasters Access Europe in Amsterdam and meet with the European Commission in Luxemburg.

ASACP’s initial plans for international expansion are to start translating its websites while working on increasing its international presence, contacting the parental control companies in the EU, and learning the laws of various countries. This will be a long-term project and the speed of this project is dependent upon companies in Europe financially supporting ASACP and volunteering their expertise as the US companies have done for the last seven years. Current international sponsors include AWE, LiveSex, and EuroRevenue.

The launch of the ASACP Spanish language websites coincides with Irvine’s trip to the 2010 Barcelona Summit.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label.

ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 13 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information visit: www.asacp.org .

Massage parlours and escort agencies will be banned from advertising their adult services in newspapers under new UK Government plans to shake up the UK sex industry.

Any publication carrying advertisements for escorts or prostitution could be fined up to £10,000 under the new UK law, which will be put forward in Labour’s election manifesto.

The attack on the UK adult sex industry is being led by Harriet Harman and Vera Baird, amid concerns that many of the advertisements are offering women who have been forced into prostitution by organised crime .

A request by the Newspaper Society to remove adult rated advertisements in 2008 has had only minimal success, with many publications still continuing to print them.

The Crown Prosecution Service has studied a similar law in Ireland and concluded that it could work in the UK.

A survey of London’s adult sex industry commissioned in 2008, estimated that there were 920 or so brothels that made in excess of 86 million pounds a year through their newspaper advertisements alone.

The new UK law would set out clear and defined guidelines about which advertisements would be banned by defining the difference between brothels as massage parlours .

Advertisements for adult sex phone lines carried in most newspapers would not fall under the new law unless they were a front for arranging prostitution.
It would also become a criminal offence within the UK, to print cards advertising prostitutes for distribution in telephone boxes and shop windows. Under the current law, it is only an offence to be caught in the act of posting such a card.

Harriet Harman has long been an opponent of the sex industry, and called for the law to be changed to make it illegal to pay for sex in 2007.

Buying or selling sex is currently legal, but many activities related to prostitution such as kerb crawling, brothel keeping, pimping and soliciting are not.

In 2009 Harriet Harman also challenged California’s governor Arnold Schwarzenegger to shut down Punter Net, a United States based website that gives prostitutes from the United Kingdom the opportunity to advertise their adult services to men and women who may want to view or rate their experiences.

Punternet was never closed down by the Californian governer and continues to get larger on a daily basis.

UK adult sex workers are now more determined than ever to oppose the views of Harriet Harman and the new laws will only push the UK adult sex trade further underground .